The bayerische motoren werke AG which is commonly knnown as BMW today is one of the most loved car manufacturer among the enthusiasts which is renowned for its engineering innovation luxury and performance
Early Beginings
The Legendary story of the brand begins in the early 20th century ,when the company was founded as Bayerische Flugzeugwerke AG. during that time the company mainly focussed on manufacturing Aircraft engines as the industrial boom due to the first world war. In 1917, the company was rebranded to BMW and made significant improvements in the performance of the aircraft engines
But ‘The treaty of versailles ‘ imposed severe restrictions on german aviation, as a result the company moved from aircraft engines to motorcycle manufacturing in 1923 the introducrion of the boxer flat twin engine BMW R32 laid foundarions to the company to enter the automotive industry
Automobile Manufacturing
BMW entered the automobile market in 1928 by acquiring an established car manufacturer which provided the necessary infrastructure for the production of cars, throughout the 1930s models like 303 which introduced the signature kidney grill for the BMWs which still stands iconic . after that they launched 328 roadster in 1936 which became the symbol for BMWs engineering prowess, winning numerous races and establishing the brand popularity
this 328 model was famous among the car enthusiasts since it were winning numerous races at that time
It’s amazing what Henne gets out of this new 2-litre engine. What superb acceleration! He shoots off down the long straight and into the turns and bends of the circuit… this sports car is faster than any other car with a super-charged engine! With a clear lead Henne reaches the finishing line…
Post war challenges
During the world war 2 the BMW factories were heavily bombed by the foreign enemy forces inducing terrible loss for the company the survival of the company was doubtful, at that time the company produced household appliances and bicycles to stay in the market. In 1952 the company launched the luxury sedan named BMW 501 which strugled in the market due to the more affordable brands at the market, then the company launched the BMW 700 which became a comercial success then the rise of the legend was unimaginable….
Expansion and Innovation
The success of the neue klasse series in the 1960s further more supported the establishment of the company and brought the company into a serious competitor in the market and the introducing iconic models such as the 2002 in 1968, which became a cornerstone of BMW’s reputation for sporty, driver-focused cars. The 1970s saw further expansion with the introduction of the 5 Series (1972), 3 Series (1975), and 7 Series (1977), each targeting different segments of the market and solidifying BMW’s position as a versatile and premium automaker.
The compant heavily invested in the research and development allover the world which brought advancements in the automotive industry and the company established strong positions in key markets such as united states
The Modern BMWs
The moder BMWs stand as a symbol of comfort luxury and performance it stands as a status symbol among the car enthusiasts as the company constantly bringing new technologial advancements in to the industry and stands as a fore front leader
also the company focuses to transform the major part of their fleet into electric and hybrid technology which contribute in reducing the carbon footprint without compromising the thrill of driving which is really great and welcomed among the car enthusiasts !!!
The company markets their product as “the ultimate driving machine” and promises their customers “Sheer Driving Pleasure”
Conclusion
The remarkable story of the BMW shows how the company brings innovation and passion of their cars and acquired their own place in the highly competitive market of automobiles and continues their legacy ….
