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The technology has been developed in more ways and more than 50 years since its technology began in India. And the recent years stated the digital marketing is creating a revolution and when the artificial intelligence is came the demand of digital marketing is again growing but the technology we uses for analytical websites and technology is become loss and mostly the senior digital marketer is uses the artificial intelligence is more and the recent days artificial intelligence is impact on technology.

 

Enhanced data analytics

one of the most significant advancements in digital marketing technology is the ability to collect and analyze vast amount of data.

 

Automation and efficiency 

Marketing automation tools have revolutionized how business manage their marketing efforts from automated email campaigns to social media scheduling.

 

Enhanced customer engagement

technology to maintain customer engaged and the process to VR and AR are now engaging the brand awareness to interaction in chatbox and AI driven chat box to follow the customer engagement 

 

Advanced targeting and personalization

The tools include targeting the advertising to advance audience segmentation and positioning on business to make high personalised campaigns to increase conversion.

 

Innovation and competitive edge 

The technology is mind blowing ideas to explore the tools and creating innovation ways to engage the customer to emerging technologies integrating new technologies to drive growth business at forehead of digital marketing.

 

conclusion 

The impact of technology on business in digital marketing is power of technology to gain valuable insights to enhance the engagement in using AI in the easiest way there is some pros and cons in this digital marketing.

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