Introduction
Louis Vuitton is one of the best-known brand names in the global fashion market – it is necessarily the symbol of the sophistication and the style eternal which works in the sphere of the fashion for more than a hundred years. To the present, since its creation in 1854, LV is among the leaders in trends and fashion in the world today. This essay also has the objective of discussing some of the issues such as the history of Louis Vuitton, why people still find it fashionable to this date.
History and Origins
The beginning of the fashion house is connected with 1854 year when the young person of French origin – Louis Vuitton founded the company of leather production with its name in the capital of France – Paris.
Early Days: Vuitton started by changing the shape of his lids from the bulky rounded-top for better sturdiness and for easier stacking than the conventional flat-top trunks during that period.
Expansion: As the success increased passion and growth was not far behind and by the end of the nineteenth century, it was regarded as one of the premier names in luxury French travel trunks.
Innovation and Craftsmanship
It is possible to indicate that at the heart of successful development of this brand there are two key concepts that are further referred to as innovation and craftsmanship.
Timeless Designs: Here it should be noted that practice of Louis Vuitton has always contained an element of beautiful and servicable at the same time as well. The LV canvasMonsieur Louis moved to the second phase of his career as a trunk making man in 1896 thus this pattern remained probably the most recognized pattern in the world.
Craftsmanship: Each time a hat is manufactured or any kind of clothing is stitched, there is an embossment of Louis Vuitton and these are done to details. A capable workforce ensures that all the items that are manufactured meet the standards of the brand being marketed.
These ills have been tackled and along with them came growth and changes in products of industrial designs like the Louis Vuitton brand as pointed out in this paper.
This has over and over again forced Louis Vuitton to change and embrace the market should it have values that differ from its fashion and designs.
Fashion Forward: Louis Vuitton having been originally a trunk maker got into the production of apparels during the early nineties apparels, shoes and accessories. This operation was most significant in the process of changing the brand into a comprehensive fashion house.
Collaborations: In essence, Louis Vuitton has endorsed many artists and designers including, but not limited to, Stephen Sprouse and Yayoi Kusama in as much as to develop special and selective series. Many of these have positioned the brand as new and different in the market place by creating competitive alliances.
Louis Vuitton Today
Today the name Louis Vuitton became not only the name of the company and the producer of fashions accessories, but it is also the key to the high status and the good taste.
Global Presence: At the moment, it has opened new over 460 stores in fifteen countries across the globe and the number is constantly expanding. Modern emblem stores are situated in popular shopping cities like Paris and New York, Tokyo that attract people who like to buy elite things.
Conclusion
It could be rightly said that LV story from a small workshop in Paris to a world-famous luxury brand is one of a kind and the company stayed loyal to its values and beliefs. The constant process of creating novelties and developing new products while keeping corresponding with the basic principles helps Louis Vuitton to remain one of the giants of the luxurious fashion market. Thus, with the exquisite designs, excellent workmanship and innovative programmes Louis Vuitton has remained fascinating people for several generations of fashion lovers.
While fashions rise and disappear, Louis Vuitton brilliantly combines the best traditions of postmodernism and modernism and keeps developing its luxurious images.
