The latest news bound to give a few strides in the African entertainment scene is that Netflix has partnered with Wits University, located in South Africa, to drive a historic initiative in its quest for the development of local talent. More importantly, it underlines Netflix’s continuous commitment to investing in the creative economy on the continent of Africa, developing rising filmmakers, and telling stories that shall compete in the global marketplace.
A Strategic Partnership
The Netflix-Wits University relationship seeks an intensive training course that will be high in nature, meant to empower students with practical knowledge and skills in film making and television. This move is part of the general strategy of Netflix meant to reinforce the African entertainment sector that has shown increasing growth and global appeal over the last decade. This would be by way of partnering with one of the top higher learning institutions in Africa to set up a pipeline of people with talent that Netflix would nurture for both local and global needs in the industry.
Empowering the Next Generation of Creatives
These specially worked-out workshops, masterclasses, and mentorship programs will be conducted by experts from Netflix and industry veterans. Workshops on all aspects of filmmaking—from screenwriting to directing and production to post-production—are due to be held. The practical experience and direct access to industry veterans bring in the most valuable insights and practical knowledge, hence enhancing employability and creative capabilities for students.
It is also providing for a state-of-the-art, full-fledged, well-kitted training facility at Wits University, well-resourced with the latest technology. It will offer a place for innovation and creativity where students can exercise implementing new ideas and techniques. This has been added to the partnership, with internships and job placement for its graduates, thereby bridging the gap between professional basic training and professional practice.
A Win-Win for Netflix and Wits University
This, to Netflix, means an investment in the future of African content. Grooming domestic talent arms Netflix’s asset bank with rich, authentic stories but also lays the foundation that will ensure development for the entertainment industry in Africa in a sustainable manner. It is part of Netflix’s global strategy with respect to cultural diversity and inclusiveness so much desired in its programming.
The partnership enhances the reputation for Wits University as a strong institution in media and creative arts education. This places students at an advantage to learn from and network with leading industry giants at the very frontline of the rapidly changing world of entertainment.
Way Forward
The Netflix-Wits University partnership is one of the leading examples of what is possible in the creative economy in Africa. It more precisely proves strategic partnerships that drive innovation and spur growth in the entertainment industry. While it is still a growing program, it will undoubtedly encourage similar initiatives across the continent in nurturing a new generation of African storytellers who can share their uniquely African perspective on the world.
The Netflix-Wits University partnership is simply visionary in its goals: raising the level of African content and talent to unseen dimensions and leaving footprints that shall not be erased upon the world’s entertainment scene.
