The Uttar Pradesh-based company is particularly popular in the South Indian region, and the new manufacturing unit to be established in Tamil Nadu will entail an investment of Rs 400 crore. This modern building will help the firm to extend its coverage across this area and meet the demands of consumers.
Strategic Location
The new manufacturing unit of an area of fifty acres is established in the industrial belt of Tamil Nadu having nearness to markets besides the availability of talented workforce. This location will allow Dabur to capitalize on the logistic infrastructure of the area to effect timely delivery of its products to its clients in South India.
Enhanced Capacity
The proposed manufacturing unit will cost Rs 400 crore and will manufacture 500 tonnes per day initially and is expandable further. This will help Dabur to scale up the numerous products ranging from foods to products in the care and healthcare industries to meet growing local demand.
Job Creation
It implied that new plant will create more than 500 job opportunities; direct and induced employment in the region thus stimulate the economy of the area. Training and development is a policy to be observed at Dabur so as to equip the local workforce in the facility with the desirable skills.
Expanded Reach
The company plans to use this new unit as a base to further its business in the southern region of India especially in Tamil Nadu, Kerala, Karnataka and Andhra Pradesh. To provide more impetus to the growth of its market share, the company aims to launch new products and their modifications that correspond to the taste of the South East Asia region.
Dabur’s Commitment
Dabur’s investment in Tamil Nadu underlines that it is fully backing India’s growth narrative and its ability to be a dominant force in the FMCG business. Over time, the company has made sure to enhance it manufacturing capacity, research and development and market coverage to suit the various clients’ requirements.
Conclusion
The new manufacturing unit which the company has established in Tamil Nadu is truly inspirational in the context of the continuing process of Dabur to foray further deep into South India. Due to improved location advantage, the company’s increased capacity and its dedication towards creating more employment opportunities, Dabur is in a vantage position to build on its strategic position and maintain on delivering quality products to its consumers.
