Today’s marketing automation tools are designed to promotional process, boost output, and drive growth. From email automation tools to social media the content creators beyond the AI-powered tools like ChatGPT.

Why use marketing automation tools

business that use marketing automation are 20% more productive. These powerful tools can do wonders in term of targeting and segmentation. The digital marketing today’s strategy automation tools can help to improve the order of workflow in organisation.

automaation tools offers:

Email marketing 

leads

social media 

content creation 

performance indicators 

save time and lower costs 

social media alone can cost hours on a weekly basis, but when you use a schedular you can not only post more often, you can also monitor the success of these post via scheduling tools

Moniter and target Audiences 

there are many free and useful options for tracking general analytics for example google analytics and Facebook analytics most of them only give you a basic level of knowledge.

Brand consistency 

Building a recognizable and trusted brand takes time and work, and more people you can reach in a streamlined and consistent way, the more chance you will have of capturing leads and converting. But more recognition your brand is over the longer term, the more trust you, because they can expect extraordinary when the facebook feed.

Marketing automation tools you should know

when choosing the right automation tool is to pick one that fits not only your budget but your overall skill level. There is two basic campaign you could easily combine the basic, low cost tools that improve the workflow processes and boost your return on investment(ROI).

Hubspot

Get response

customer.io

mailchimp

How to use marketing tools effectively 

you know about the benefits of marketing automation and some of the best platforms available today, let’s look at how to use them effectively.

Conclusion

Summarize the key points about the effectiveness of automation tools. Explore automation tools to their needs and consider how they can benefit from them.